Samantha Fraser

Product Planning · UX Strategy · Visual Design

Design is about more than pretty pictures. It's about creating a plan, a strategy. Design involves all aspects of your product and affects every outcome. Let's work together to map out a strategy that will work for you and your users. It doesn't matter how beautiful it is, if it doesn't work, they'll never use it. I can help you make it work, and in a beautiful way.

Workshops are an excellent way to generate numerous ideas, drive alignment, and build collaboration and community. Sam is an experienced and skilled facilitator, able to create fun, engaging, and informative workshops that generate high value outputs.

UX Victoria

Victoria, June 2019

Practial Problem Solving - An Intro to Design Thinking

Design Thinking. Human-Centred Design. User-Centred Design.
You have probably heard of these practices and wondered: What do they mean? Who uses them? Why are they important? How do you implement them into your work?

This engaging, interactive workshop facilitated by Sam Fraser from Workday, will leave you with practical skills you can apply to a multitude of problems and ways to connect to your users and solve their problems.

Learn ways to:
- Reframe problems into opportunities
- Rapidly generate numerous ideas
- Thoughtfully prioritize and envision possibilities
- Create collective consensus

Women Tech Makers 2018

Belfast, April 2018

Setting Product Goals with Design Thinking

How do you set product goals that the whole team agrees to and that drive success? How do you include all the influencers in creating the goals - developers, product managers, designers, product owners and other teams?

Product goals are critical to building great products, and measuring your success as a team. Getting it wrong can mean you end up down the wrong path, or without clear measures of what’s working and what’s not.

Learn how to get input from all sources in a way that everyone feels heard and included and new ways to prioritise and agree on the goals you create. Join us to experience Design Thinking methods that you can use with your own teams to set clear, prioritised product goals.

Lean In Belfast

Belfast, March 2018

Idea Generation for Talks & Blogs

Often when people are encouraged to give a talk or write an article, the most common pushback is "but I don't know what I would talk / write about". This workshop is to help people figure that out! By the end of this interactive, design thinking workshop, led by UX Product Designer Samantha Fraser, you will leave with methods to generate and refine topics for future talks and articles.

Watch the talk: https://youtu.be/m9pL85qp3Hg