Design is about more than pretty pictures. It's about creating a plan, a strategy. Design involves all aspects of your product and affects every outcome. Let's work together to map out a strategy that will work for you and your users. No matter how beautiful it is, if it doesn't work, they'll never use it. I can help you make it work, in a beautiful way.

Photo of a laptop displaying a screenshot of the Front End Match quoting software.

Product Work

Case Study: Front-End Match
Allstate Northern Ireland

Review Work
Action shot of Sam leading a workshop. Sam has straight, ginger hair with bangs, cat-eye tortoise shell glasses. She's wearing a burgundy blazer, navy shirt with polka dots, and jeans.

Facilitation

Creator and presenter

Workshops